Amazon face A class action lawsuit in the United Kingdom After being accused of hiring “secret” algorithm To abuse its dominant position in the online marketplace.
According to the law firm handling the case, Amazon made millions of customers pay more by hiding better deals on the platforms to increase their sales. special products. It does this using a “Secret Self-Service Algorithm” in its Buy Box feature. This section is the section Amazon uses to recommend products to its customers. With one click they can quickly buy or add to cart.
Therefore, users always receive products related to Amazon, which, in many cases, prevents them from receiving offers from other sellers, even if their prices are lower or their quality is higher.
According to the company’s calculations, since 2016 in the UK more than 80% off purchases on amazon, It was one of the products that appeared on the Buy Box. Hausfeld considers the total damage to be 900 million pounds (about 1,000 million euros).Other investigations
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Housefield said Amazon’s lawsuit will be taken to the Competition Court of Appeals before Oct. 31.
Amazon has been dealing with broader antitrust scrutiny surrounding Buy Box. Capital Markets Authority (CMA) check Currently assumed Anti-competitive behavior by the company regarding the feature, while the European Commission was in talks to resolve an issue regarding potential bias.
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