Madrid – Continuing with the information already provided by us at the beginning of the last month of March, Victoria’s Secret, a specialist and reference leader in the intimate fashion sector, they have decided to present the first details regarding the long-coveted return of the once-celebrated lingerie parades. Officially canceled since the end of November 2019, some presentations will take place again starting this fall, thanks to a renewed collaborative 2.0 format, which will feature about two dozen emerging young artists, from fields ranging from arts to fashion design, including literature and dance.
Since they were responsible for going into details from the same direction as the American multinational, a company already listed as an independent company on the floor of the New York Stock Exchange since the beginning of August 2021, the new Victoria’s Secret Fashion Shows 2.0 will arrive organized around two different activations, albeit in the same format complete between them. Actions in which the multinational intimate fashion will try to go out and highlight its renewed values as a brand, as feminine and inclusive, resorting to recording a fashion film from which they will shoot to present four capsule collections, intervening in collaboration of a total of 20 emerging creators, linked to the art scenes of the cities of Bogota (Colombia) and Lagos ( Nigeria), London (UK) and Tokyo (Japan). Proposals that, in addition, previously made by this one-of-a-kind film, will eventually end up being made through a live show and broadcast globally, still without an exact date but confirming from the direction of Victoria’s Secret that they expect it will end up in the fall of 2023 .
said Chris Robb, Victoria’s Customer Service Manager. Secret, during some of the statements made: “We are excited to present a completely revamped version of the fashion show, bringing back the best in entertainment and fashion that our customers have requested.” to the public by managing the same US multinational corporation. With his organization, “we’re celebrating the brand’s iconic heritage through a new generation of artists, so we can’t wait to amplify their vision with our global platform.”
Together with artists associated with the creative scenes in Bogota, Lagos, London and Tokyo
To develop the film that will serve as a prequel to the physical show itself, the American company will draw on the expertise of Sunshine as executive producers, Pulse Films as producers, and with the expertise of Partel Oliva, the creative association established between Jean-René Etienne and Lola Rabanne Oliva, to work with the creative direction of the score. A film in which another good series of distinguished professionals specializing in art direction and film will end, in which the series of clothes selected and intervened by that twenty creators will end, offering value and unique personality to the clothes that end up in a parade. On the catwalk at the upcoming Victoria’s Secret 2.0 parade.
Concerning specifically those twenty emerging designers who will be responsible for the development of each of the four fashion capsules that will become part of the show, along with another good series of famous Victoria’s Secret models, to select Bogotá, the project will be attended by fashion designer Melissa Valdes; With director Cristina Sanchez’s film Salamanca; With illustrator Lorena Torres. with the dancer and choreographer known as Pisces; And with singer Joyo. As for the Lagos ‘capsule’, it will include fashion designer Bobo Ogesi; Director Corti. artists Eloghosa Osunde and Ashley Okoli; and a multi-disciplinary, American-raised artist from Lagos, Jennifer Ejok, better known as Wavy The Creator.
Regarding the other two “capsules” that can be discovered within the framework of this new Victoria’s Secret fashion show, for the show in London, the intervention of designer and creative director Supriya Lilly counts; with director Margot Bowman; with artist and writer Sodibo; with artist and lingerie designer Michaela Stark; And with the artist Phoebe Collings. Completing the list of twenty emerging creators who will be involved in the development of this revitalization, with a Tokyo “capsule” in which fashion designer Jenny Fax will participate; Director Umi Ishihara. illustrator Kaito Itsuki; body artist Aoi Yamada; and Japanese artist Com I.
Marking the starting point in the revamped modeling format, this film will stand out as the “ultimate expression of the transformation of the Victoria’s Secret brand,” asserts Raul Martinez, Executive Vice President and Creative Director of Victoria’s Secret. It will be this revitalization that will arrive “Driven by fashion, elegance and leisure, with a nod to the beloved icons of the past, but in a bold and redefined way”, championing creativity. Who also does not hesitate to recognize that we “feel very proud to be able to present our platform”, putting it into service “to explore the perspective and artistry of global creatives”, whose work celebrates the “individuality of different stories and perspectives of women”.
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