Ultra-fast delivery platform Getir takes on rival Gorillas | Economie

On Friday, the Turkish supermarket delivery company, Getir, announced its acquisition of the German company Gorillas, one of its competitors in the sector. With this operation, the Turkish company continues its expansion through acquisitions: it has already bought Weezy in the UK, Frichti in France or Catalan Block last year, allowing it to land in Spain. The deal values ​​the German company at about 1.2 billion euros, according to bloomberg.

Super fast German delivery company I landed in Spain in June 2021, a few months before Jetertotally bubble From Connecting and competition among new delivery platforms that has been growing as a result of increased orders derived from the pandemic. Its business model is based on the so-called Ghost supermarkets And where distributors receive orders through their orders. The German company had announced in May that it wanted to focus its activities on its five main markets (Germany, France, the United Kingdom, the Netherlands and the United States) and review its operations in other countries such as Spain, where Announced in June the Employment Regulation File (ERE) and cut 40% of its workforce.

Although the sector has jumped with the pandemic, There are doubts about its profitability. With businesses reopening, so many startup That made it to the unicorn category — a $1,000 million company — had to cut back on staff or even disappear. In fact, despite the fact that Gorillas raised money last year that put it at 3000 million, the process has been completed by less than half.

“Markets rise and fall, but consumers love our service and the convenience is here to stay. The ultra-fast delivery to the purchasing segment will continue to grow for many years and Getir will lead the category it created 7 years ago,” said Nazim Salur, the company’s founder, in a statement.

Getir was founded in 2015 as the world’s first superfast food delivery service and operates in nine countries on three continents. The company became the first decacorn – Private equity firms worth more than $10 billion – European delivery of purchase earlier this year. With everything, despite raising $768 million in March, it announced two months later that it would cut its workforce by 14%.