“I ran it for two years until the government withdrew the funding, which meant it was no longer viable,” says Adoasi.
He had always been interested in watches, and by the time he was in town, Adoasi was already making enough money to refresh his taste for high-end brands, such as Patek Philippe and Audemars Piguet. That’s when the light bulb went off.
«I wanted to find a middle ground for a watch that was super high quality and aesthetically pleasing. made with quality materials but not affordable… I started talking to many factories and negotiating prices between factories until I perfected my sample collection,” says Adoasi. At 26, he quit his job and became a founder and designer. Vitae London .
“I felt that working in the city exhausted me and that I had to do something with a greater purpose, as I woke up every day and my motivation was not just money. Vitae in Latin means ‘life’.” Our motto from the beginning has been to be the watch brand that changes people’s lives. Adoasi says.
Following the launch of the brand, Vitae London was shortlisted by Richard Branson to receive a £20,000 Start-up Loan (about $25,000 today) out of 10,000 applicants. to date, Brand has raised a total of $190,000 from venture capital firms As American Backstage Capital, the total income from sales to date is around £1.3m ($1.6m).
Adoasi also kept his promise: 10% of everything the company earns goes to helping children in sub-Saharan Africa To receive a good education. Through a partnership with the charitable foundation Wells house has helped more than 10,000 children with school uniforms and funding.
Vitae London is also currently sold in major US retailers, Macy’s and Nordstrom . The association with billionaire billionaire Branson has also helped draw other celebrities to the brand.
By way of reflection, Adoasi highlights two things. “First, entrepreneurship is about creating something much bigger than you…Second, money is a great motivator, but if that’s the only reason you can get out of bed, then you have an unfulfilling life.” ». Her next milestone is to be able to go see her parents and tell them they no longer need to work, and by the looks of it, time is on her side.
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