Madrid, February 19 (European Press) –
The United Kingdom expects to receive 39.5 million tourists in 2024, an increase of 5% over last year, and estimates that spending in the destination will reach 34 billion pounds sterling (39.8 billion euros).
As for Spanish tourists, they are expected to receive 2.2 million over the course of the year, 94% of what they received before the pandemic, with spending of 1,100 million pounds (1,287 million euros), 12% more than in 2023.
These are the forecasts provided by VisitBritain, the organization that promotes the Great Britain destination, which organized two events last week in Madrid and Barcelona to showcase its news.
Thus, the major new developments include the general increase in the family. The luxury segment will be strengthened with the arrival of various hotels, such as Park Hyatt, Pottery, Six Senses, Peninsula in London, Treehouse in Manchester, or W in Edinburgh.
Experiences will also make their debut, such as the opening of the English King Charles III Coastal Path, which becomes the largest path in Europe, or the new VisitManchester pass that will allow you to discover the essentials of the city with a single ticket.
Finally, on the occasion of the recent signing of a memorandum of understanding with the British Film Commission, it was also announced that the global VisitBritain campaign will be launched this fall, which is based on screen tourism and will be called “Great Britain.” '.
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