the Sports brand of the Inditex Oysho group has been announced Opening of its first store in the UK. Despite the fact that the British Isles are not going through quite good economic times, the Galician fashion giant is committed to boosting its international image in cosmopolitan London, a good showing to underpin ambitious future strategies in online sales. In a brief statement, the brand justifies the opening in a strategy of “reaffirming the drive into the world of sports and consolidating the renewed image of the brand and its new concept of the shopping experience.” In the background of such complex arguments stands the need to improve store openings as there are good prospects for international omnichannel growth. Inditex operates more than a hundred physical stores in the UK, half of which are Zara stores.
The store is located at Westfield London Shepherd’s Bush Shopping Centre The sales area is 330 square meters, divided into two floors with an eight-meter-high glass façade.
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The “new purchase argument” that Inditex explains to clients is that the client is dealing with a new clothing organization. More art collections are displayed on the first floor, while the “lifestyle” and leisure time collections are displayed on the second floor. The store has free Wi-Fi and three self-checkout terminals that allow you to complete your purchase independently. The store also offers ‘click and collect’ and ‘store delivery’, allowing you to buy ‘online’ and pick up your orders at the point of sale. Customer can save purchase receipts in digital format.
Oysho adds 457 stores in a total of 56 markets, as well as having a presence in 48 countries with its online store and in 169 countries with the international version of oysho.com. Zara opened a flagship store last year in Battersea, London, a fast-growing area near the River Thames. Despite high fitting prices, Inditex’s policy of maintaining flagship stores that are the brand’s letter of identification makes London an unforgivable location for a global fashion company. The UK also starred last year in the group’s first second-hand service, Zara Pre-Owned, which is claimed to be key at a time when a circular economy is essential to achieving goals to improve the environmental image of the textile and fashion sector.
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