Netflix will launch its new cheaper plan Among its competing platforms, such as Disney+ and Paramount. it’s about Savings version with adswhich already has a rollout history in twelve countries, to avoid the loss of subscribers it has suffered in recent months.
Betting on special content that actually worked, like ranger series also Season 5 of The CrownThe streaming service wants to capture the audience it has lost. But The unpleasant metric of not being able to share an account In different homes is what caused the decline of many users around the world, adding to the multiple increases in plans.
Therefore, he made a new attempt to reverse the situation Save on your recommendations with ads. Now, what conquered the viewer audience at some point – not the commercials – changes its logic. For this reason, it is not yet known what the reception will be, but from the podium they have Good economic outlook.
How is the Netflix advertising plan
It will be the base level of plans now option “with ads”. It will appear on average Four to five minutes of ads per hour In exchange for access to a lot of platform software.
This is it The entire catalog will not be within reach of the remote control. But the idea is that this method does not last, because Netflix is working on licenses for content, which still has restrictions on this new plan.
The new plan won’t have all the content you normally view because it’s still working on licenses
Every ad on Netflix Between 15 and 30 seconds It will be placed before and during programs. In addition, Basic with Ads subscribers will not be able to download content to their devices and Video quality is 720p / HD.
Scheduled to launch on November 3, it will open for the first time in 12 countries: the United States, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain and the United Kingdom. It is not yet known when he will arrive in Argentina.
How much does Netflix cost
The company announced that The plan will cost $6.99Under $7.99 from Disney+, Paramount will charge for its ad-supported plans. Existing plans and members will not be affected.
- Basic Plan: $9.99
- Standard: $15.49
- Premium: $19.99
Analysts estimate that Netflix could generate between $3 billion and $4 billion annually in ad sales. This would make it one of the biggest players in online video advertising.
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