Netflix on different screens – Netflix
Madrid, January 26 (Portaltic/EP) –
Netflix will permanently cancel the basic ad-free plan from its subscription offer, a measure it has already begun to implement in some countries in the summer for new subscribers, and which will extend to the rest of the users, first in Canada and the United Kingdom.
The Standard plan with ads (€5.49 per month) already accounts for 40 percent of all registrations in marketplaces with advertisers, a figure that supports the company's intention to phase out the Basic plan that doesn't show ads.
The company began withdrawing the Basic plan in the summer, in the US, UK and Canada, so that new subscribers stopped getting it as an option, to choose between Standard with ads, Standard (12.99 euros) and Premium (17.99 euros per month).
The next step, as the company explains in Message to investors On January 23, the Basic plan will be withdrawn entirely in some countries with advertisers, starting with Canada and the UK in the second quarter of this year, and moving from there.
“We seek to offer a range of prices and plans to meet a wide range of needs, which includes very competitive introductory pricing,” the company explained, explaining that it may ask users to “pay a little more” as they invest and improve. The platform “to reflect those improvements.”
Likewise, they highlighted the success they consider to be the measures taken against account sharing; Features such as profile transfer or additional members were, according to the company, “highly in demand” and pay-per-participation is now the center of its business.
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