Netflix It is undoubtedly one of the most important audiovisual content platforms in the world. From start to finish on the planet, the company has millions upon millions of subscribers and more and more people are choosing it. However, despite the huge amount of content available, So far Netflix has an account on hold: Streaming Live Sports.
And this could be the next step, it has been confirmed Red HastingsThe CEO of the company who confirmed it They will negotiate to keep the broadcasting rights to Formula 1 for next season.
“A few years ago the rights to Formula 1 were sold. At that time we were not among the bidders. “Today we will think about it,” Hastings told Der Spiegel newspaper.
as detailed Registered Marketing In a report on the matter, the idea of targeting Formula 1 will be closely related to Drive To Survive, The series is about the category strictly produced by Netflix.
To the series that has already released three seasons, It is attributed to the 39% growth in audience achieved by F1 between 2019 and 2021. For fans, the fourth season is currently being filmed.” Registered Marketing.
He added, “This is the case in the United States ESPN holds the rights to broadcast F1 until 2022. Sky Sports owns the rights until 2024 in the UK and Canal+ in France Until the same date. Formula 1 has already negotiated a streaming agreement with Amazon.”
The only thing stopping Netflix from making the move has to do with the exclusivity of the product. The only condition I would make is that I be the sole owner of the rights, which is not currently the case.
Will Netflix’s wish come true?
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