Netflix will be eliminating the ad-free Standard plan from its subscriptionsa procedure that is already being implemented in some countries for new subscribers, and will be expanded to include other users, first Canada and then the United Kingdom.
The Standard plan with ads already accounts for 40% of all registrations in marketplaces with advertisers, This is a number that supports the company's intention to cancel the aforementioned subscription that does not display ads.
The company began withdrawing this option in countries such as: US, UK and Canada, in a way that new users will no longer use it as an option, Choose between Standard with Ads and Premium. It is currently not known when it will be implemented in Argentina.
Netflix is discontinuing the Standard plan with no ads
In a letter to investors dated January 23. The live streaming platform announced the withdrawal of the standard plan in some countries with advertisers. Starting with Canada and the UK in the second quarter of this year, and going from there.
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They stated that they seek to offer a range of prices and plans to meet a wide range of needs.which includes very competitive starting prices, Highlighting that they may ask users to “pay a little more” As they invest in the platform and improve it to reflect those improvements.
They also highlighted the success they consider to be the measures taken against account sharing.; Functions such as profile transfer or additional members were, according to the company, “highly in demand” and Paying for engagement is now the core of their business.
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