More than 100 wellness workshop specialists provided by ASICOTUR

With the aim of benefiting professionals in the tourism sector, a thematic workshop entitled “Argentina of Well-Being” was held in the city of Buenos Aires and Termas de Rio Hondo.

In the aforementioned workshop, marketing concepts were deepened in order to try to successfully include this country’s offer in international catalogs of health and wellness tourism.

Thanks to the support of INPROTUR, the nation’s Ministry of Tourism and Sports, the Buenos Aires City Entity, the Argentine Chamber of Tourism, and the Association of Travel and Tourism Agencies of Buenos Aires, along with experts from ascicutorThis training meeting was implemented, with more than 100 participants called.

Both days were dictated by Ricardo Ramirez, international expert and board member of ASICOTUR, with assistance in room from Teresita Van Strate, delegate for Termatalia and World Wellness Day in Argentina and Fabio Lazzerini, consultant for hydrology, health and wellness tourism.

It should be noted that the majority of the meetings were attended by representatives of destinations, business chambers, companies, travel agencies and universities.

During the presentation in both destinations, specific terms for product processing were addressed; Review the definition of the target audience and compilation of the offer, as well as from a business point of view, focusing on suggestions for public policies to improve people’s quality of life.

To finish the Termas de Rio Hondo workshop, the President of Asicotur, Alejandro Rubin Carballo, who was participating in the BTL exhibition in Lisbon, and the director of the Ourensano Institute for Economic Development, Emma González, expert in thermal tourism and who also intervened from Portugal .. 15 years in charge of projects from This type is in Europe.

Asicotur has carried out this work related to communication between public administrations and private enterprises since its inception, directing and accompanying these types of activities and thus becoming a benchmark for tourism cooperation all over the world.

pass. wording. JR