Legal battle for the player’s personal brand

Troubles come within the nucleus of Luka Doncic’s family. As noted journalist Mark Stein stated, Luka Doncic has filed for revocation of the trademark “LUKA DONCIC 7” at the United States Patent and Trademark Office. A brand controlled by her mother, which she refused to give up.

“I continue to grow as a player and as a person and it is important for me to control my own brand,” Doncic told Stein.

Miriam PotterbinSlovenian mother He obtained his son’s permission to register his personal trademark in 2018, the year he debuted in the NBA. However, last year Doncic attempted in writing to persuade his mother’s company to give up his image rights.. Nothing will happen.

Despite this event, the 21/22 season will begin with Luca’s premiere New sneakers logo with Jordan clothing brand. LD77 will be the new signature of the Slovenian. But again when trying to register the name “Luka Doncic” in the United States Patent and Trademark Office Request jumped with ‘initial’ rejection.

Eventually, Doncic will sue his mother in an effort to gain complete control of his name, brand, charity, and business affairs. As conflicting trademarks prevent Doncic from having full rights to use his name.

Legal conflict that catches The Slovenian is in the full European Championship, where his team will face Belgium in the round of 16.

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