Jorja Smith joins Audi in an elegant collaboration

The campaign features an interview alongside photos that show Gorga’s career progression, and explores how she forged her path as an artist. In addition, the event highlights the congruence between Jorja’s values ​​and Odi’s narrative.

In his latest campaign, which he created BPH LondonAudi UK embodies its pioneering approach to electric vehicle leadership and showcases its innovation and advancement in collaboration with BRIT Award-winning singer-songwriter Georga Smith.

The campaign features an interview alongside photos that show Gorga’s career progression, and explores how she forged her path as an artist. It highlights the congruence between Jorja’s values ​​and Audi’s “Living Progress” brand narrative.

The film and footage of the interview, which was released on May 25, is spreading across social and digital media. The shots show Jorja next to the all-electric Audi e-tron GT in subtle yet elegant images.

Jorja will also appear in Hero, which will be released later this year on video-on-demand, social media, print, digital, and theaters. This collaboration complements Audi’s global approach, which invites storytellers such as Stella McCartney, Janelle Monáe and Tom Hardy to bring to life the “Living Progress” story, and reinforce Audi’s electric vehicle driving strategy with stories of personal progress.

“Jorja Smith’s incredible passion and commitment to progress is something we fully share. Like Audi, it’s not satisfied with comfort, but it’s determined to keep pushing. As we continue to push the boundaries of electric mobility, there’s no one better. from Yorga to tell a credible progression story to the UK audience.”

For her part, Jorja Smith said “I am attracted to things if they make me feel. The same thing happens to me with design. So when I think of Audi I think of going forward, I think of confidence and good taste. Working with Audi made sense.”

Similarly, Philippe Guimarães, Deputy Executive Creative Director at BBH, said: “Jorja Smith’s pioneering spirit was a perfect fit for Audi. His journey as a musician reflects Audi’s values ​​when it comes to progression. He made this collaboration sing.”