Mango steps on the gas pedal in the US. The fashion company owned by Isak Andic has launched an expansion plan in the North American country in 2022 with the aim of making it one of the five most important markets in terms of sales volume.
To achieve this, the company has set itself the goal of reaching 40 stores in the American giant in less than three years, and so far everything indicates that it will achieve this. The company has announced the opening Six stores are in California and seven more in Texaswhich practically adds up to 15 new points of sale planned in North America for this year.
this week, Mango opened its first two stores in California, One is located in Los Cerritos Center, a shopping mall located between Los Angeles and Orange counties, and the other is in Glandi Galleria Mall, also in Los Angeles. In both, he offers a clothing line for women.
The aspirations of the Catalan company in the People’s State do not stop here but are in fact openingAnd four other institutions. Specifically, it will install brand stores in the Fashion Valley shopping center, located in San Diego, and three other stores in Los Angeles, at Brea Mall, Victoria Gardens and Beverly Center. The latter is located in Beverly Hills, the exclusive neighborhood where Hollywood celebrities live.
The entry into California comes shortly after the company opened its first stores in Texas and Georgia. At the beginning of August, the group opened a store located in memorial city mall, It is considered a city within a city in west Houston, Texas; and another in mall surroundings, The second largest mall in Georgia, located north of Atlanta.
While the latter is the only establishment currently planned in Georgia, Mango is already preparing for its openingSix other points of sale in Texas, all in shopping malls. Two of them will be located in San Antonio, at The Shops at La Cantera and North Star Mall; The third is in the Galleria Dallas in the city of the same name, the other is in La Plaza Mall in McAllen, the fifth is in the Stonebriar Center in Frisco and the last is in the Baybrook Mall in Houston.
All of these institutions are part of The second part of the expansion plan of the Textile Group From the North American giant. During the first phase, which will be completed in 2022, Mango focused on… Expanding its presence in and around New York, Highlighting her opening Main On Fifth Avenue.
The first stage: New York and Florida
In the second half of the year, he focused his efforts on the case flWith two stores opening in Miami and one in Orlando. Mango ended the year 2022 with double the number of workers in the United States compared to the previous year, after all these openings, as their number reached 224 people, according to its annual report.
At the end of 2022, the Catalan company had 10 stores in the United States, so if the 15 planned for this year are added, Mango will have to open 15 more stores a year Who comes to achieve his goals. Beyond physical points of sale, it also hopes to boost billing in the Joe Biden nation through online businesses, where it has a strong presence through its own website and the platforms of Nordstorm and Macy’s with which it has commercial agreements.
Aside from the United States, Mango expects to continue growing in other countries Emerging strategic markets such as India, While they are combined in other more mature ones, among them they stand out United Kingdom and Italy.
In Great Britain, the company run by Tony Ruiz focuses on important cities there England such as Bristol, London, Manchester or Leeds, while waiting to land for the first time in Brighton. For its part, the Palau-solità i Plegamans (Barcelona) company expects to open another 15 facilities in the region. The Italian Peninsula, with an emphasis on the north of the countrySo that it exceeds 90 points of sale nationwide.
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