Netflix will raise prices for some customers in… United States, United Kingdom and France After posting its best quarter of subscriber growth in years, a sign of management’s confidence in the future even as rival streaming services lose money.
The world’s leading paid streaming service said on Wednesday it had added 8.76 million customers in the third quarter This far exceeds analysts’ expectations and brings the global subscriber base to 247.2 million. The company attributed this success to: Good programming And measures against password sharing.
Investors are concerned that Netflix could lose customers if it forces people who share accounts to buy their own subscriptions. But the campaign led to an increase New customers Without a significant increase in cancellations. Netflix is on track to add more than 20 million customers this year, a big jump from less than 9 million customers in 2022.
Actions Netflix shares rose 11 percent. Up to $382,90 in negotiations after results are announced So far this year, stock prices have risen more than 17 percent as of the close of regular trading on Wednesday, outpacing the Standard & Poor’s 500’s 12 percent rise.
Successful pay-per-participation enabling users Customers purchase additional access for friends or family members, Netflix has been encouraged to raise prices in some of its largest markets.
How much does Netflix cost in the US, UK and France?
Starting Wednesday, Netflix will increase the cost of its most expensive plan of 2020 United State At $3, up to $23, and its Basic plan at $2, up to $12, while the other two plans will remain unchanged. The company is considering adopting similar measures in… United Kingdom and Francetwo other big markets.
In the third quarter, Europe, Middle East and Africa They accounted for most of Netflix’s growth. The company added nearly 4 million customers in that region. The average amount Netflix earns per customer hasn’t changed much in the past year.
This quarter, Netflix expects revenue of $8.69 billion, earnings of $2.15 per share Both were slightly below Wall Street expectations. The company said subscriber additions will be similar to the just-ended quarter, plus or minus a few million.
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