It is enough to browse social networks for a while to get acquainted with thousands of sculptural bodies and faces that seem unreal due to their beauty. It takes another time to get caught up in the comparison game, have false expectations about our physiques, and feel pressured from the way we look.
Taking this panorama into account, the increasing focus on influencers and ‘likes’ and with the aim of fighting body deformity, a mental health disorder in which a person cannot stop thinking about one or more perceived flaws or defects in their appearance, and initiatives have already been born in the world aimed at alleviating these problems.
In June last year, amendments were made to an existing law in Norway It made it illegal for influencers to fail to deny responsibility when a photo was taken from a paid post on their social media. now it United kingdom He does the same, thanks a Bill proposes displaying a logo on any digitally altered image of the body.
From April to October 2021, this country’s National Health Service has been registered 41% increase in hospital admissions for anorexia, bulimia and eating disorders in young adults under 17 years of age. The hypothesis is that this is largely due to the pandemic, which has taken away so much of our lives and our interactions with social networks, especially young people.
The initiative will operate in a similar way to how influencers legally advertise, through hashtags such as #advertising or #ad, when their posts are sponsored by a brand.
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