In Cantabria, there are nicknames like Botn, which says it all. And also many merchant families, such as the Huertas, Fernndez Jove or Herrreros, are proud of their origin and values.
Family businesses in this community are essential: they represent 92.1% of the business fabric, provide 82.5% of employment and represent 61.8% of Cantabria’s GDP. Santander Group Already after a world leader, but it’s a family name
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