Guild Esports is a “on fire” game. If only 15 days ago we introduced this medium to the announcement of the creation of Guild Studios, today they are back in the news. In a week as important as this one in which we had to prove the character of women in esports, the UK-based, London-listed club co-owned by football star David Beckham took advantage of International Women’s Day to announce the launch of its first competitive team in Counter -Strike: Global Offensive, which consists entirely of women.
Known as Kiki, Mini, Pollux, Nya and An4, the players are veterans, with three of them currently competing for the Norway national team. The five will train together in code Sky Guild Games Centre From the company, in the fashionable London suburb of Shoreditch, will be taking on their first competition in the Women’s ESL League with a prize pool of $500,000.
The news comes on the heels of the launch in 2021 of the Valorant women’s Guild Esports team, which competes in the Riot Games-developed champion shooter and has racked up multiple tournament victories. Jasmine Ski, CEO of Guild Esports, who took over the role in January, said the time is right for CS:GO recruitment as female participation in sports of all kinds, including soccer and rugby, is on the rise.
He is also smart at work. Unlock more sources of income. Brands are getting more excited about the esports arenas because they want to connect with the elusive Gen Z and Gen Alpha audiences, and they want to reach the entire demographic, not divide along gender divides. The response from potential sponsors and partners has been exceptional.
Jasmine Ski, CEO, Guild Esports
The union movement is part of a broader trend. The presence of women in games is increasing. Companies attract female talent through their all-female leagues, while many Twitch streamers have catapulted themselves to social media stardom. Even the female-friendly beauty and fashion industries are beginning to attract gamers: In 2021, cosmetics brand ELF created a Twitch channel to highlight female players’ makeup routines, and that same year, British makeup artist Charlotte Tilbury sponsored the Girlgamer Esports Festival. In December, Dove plunged further into the world by partnering with Women in Games and Unreal Engine to campaign for different standards of beauty in female gaming avatars.
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