Dozen is moving again to expand his activity. OTT is in talks to acquire British sports and entertainment platform Eleven Sportsas expected before financial times. The company is controlled by the investment vehicle of Andrea Radrizzani, owner of Leeds United, and was set up in 2015 along with his documentary production company, Neo Studios.
Eleven Sports owns rights to, among other competitions, in Formula 1 in Poland, the Champions League and the English Premier League in Portugal. At the moment, the amount Dazen will be willing to incur is unknown, and both parties have declined to comment. In 2021, the British chain acquired Team Whistle, as part of its North American growth strategy.
Thus, Dazn once again tries to land in the UK, where In January of this year, he already tried to get a BT Sport, The platform was recently acquired by Warner Bros Discovery, for a total of £633 million (€749 million). In recent months, Dazn has acquired new content packages and continues to try to expand its business beyond the countries in which it currently operates, namely Spain, Germany, Austria, Italy, the United States and Canada.
OTT recently announced its pricing update following the LaLiga acquisition. The company, which had already announced an increase in the rest of the packages after increasing the offer of its content, has now introduced the new exclusive football prices. Likewise, the number of devices connected to the same account and the same network access point simultaneously will be limited to two, regardless of whether it is the same home or another location, such as a public institution or a hotel, for example.
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