Consumers want to have healthy habits, but what holds them back is the belief that they need more budget.

Día has released the results of the first edition of its report. Health radarthrough which he analyzes the eating and purchasing habits of Argentines. In collaboration with the sustainability consulting firm Quiero, Día conducted an annual survey, which discovered that 90% of the supermarket chain’s customers are aware that fresh food is essential to being able to have a balanced and healthy diet, although 75% claim that they cannot achieve this even if they try.

The main barriers to a healthy diet, according to the report, are budget and time. 80% of those surveyed believe that eating healthy foods is more expensive, while 12% believe that this diet is cheaper than others. For their part, 36% believe that promotions and offers on healthy foods are less compared to other products with less nutritional value. In terms of the time required to prepare this type of diet, 55% believe that a varied diet made from fresh produce requires more effort.

One of the conclusions he reached Health radar He stresses that knowledge about what a healthy diet is is important because, while 3% admit they don’t know and 30% have doubts, 67% of those surveyed claim to know which foods are healthy and which are unhealthy.