younger than the elderly
For its part, a new report on the masses by Ofcom in the United Kingdom indicates that the revolution flow It makes the generation gap even bigger when it comes to audiovisual consumption.
The analysis indicates that 16-24 year olds watch seven times less linear TV than those over 65. Young people’s viewing of traditional channels in the UK has fallen by two-thirds in the past decade (less than 53 minutes per day on average). The young audience has acquired habits that reflect the strength of the services flow from the United States. Capture the report on it Five households (5.2 million) subscribe to all three of the most popular platformsNetflix, Amazon Prime Video and Disney+, which have an annual cost of around £300 (about €352.80).
OfCom notes that “After years of strong growth, the number of households using flow It started slowing down in 2021 before starting to decline this spring.” However, the agency notes that cancellations do not necessarily represent customers who are permanently lost, but rather a sign of the flexibility of these services, which allows them to opt in or out depending on on first offers and individual needs.
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