Bombshell: Sarah Pond becomes head of Xbox and Matt Botti will also take over leadership of Bethesda

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It’s only been a few days since Microsoft acquired Activision Blizzard and the changes have come in a big way. The gaming sector has more than doubled with the acquisition and these moves appear to have been expected. We’ve been seeing it for months Sarah Bond accompanies Phil Spencer to all the events and now we know the real reasonFrom now on, she will hold the same position as President of Xbox (she was previously Vice President).

The other great movement is movement Matt Botti, who was already the head of Xbox Game Studios and is now also in charge of Zenimax and Bethesdawhich will continue to operate independently with limited integration and its own structure, but its CEO, Jamie Leder, will report directly to Matt Botti and he, in turn, to Phil Spencer alongside the aforementioned Sarah Bond, as Spencer takes over as CEO from Microsoft Gaming, Which includes this whole new framework, which The Verge is responsible for explaining with this simple flowchart:

A complete reorganization focused on gaming and artificial intelligence

Sarah Bond will be the character we should follow from now on, because He will be responsible for Xbox both in terms of hardware and software, including the future of the platform, but it will also be Matt Booty, who is taking on a larger role in integrating Bethesda into Xbox Game Studios. This is how Phil Spencer himself expressed his new Bond role:

To manage today’s platform and build tomorrow’s platform, we’re bringing together the teams that will make it possible. Sarah Bond will lead this team as Head of Xbox, bringing together hardware, player and creator experiences, platform architecture and strategy, business planning, data development and business analytics.

But Microsoft is heading towards a new panorama based on artificial intelligence and gaming, as Chris Capossella, Microsoft’s chief marketing officer, is leaving after 32 years in his position, a position that will now be occupied by Takeshi Nomoto, one of the minds behind this giant move. To work in the cloud. On the other side, Known as Youssef Mahdi, he will become Executive Vice PresidentIt will promote new AI-based services and marketing related to the new Microsoft Copilot program.