Havas’ acquisition of the Scottish agency will enhance and enhance the company’s ability to distribute dynamic creative messages.
In order to foster “important” relationships with various agents of the media landscape, Edinburgh-based agency Additive + has been acquired by Havas Media Group (Scotland). This company that develops “media experiences” was founded in 2020 by Richard Gill co-founder of iProspect, and little jack. The agency’s client base spans both the United Kingdom and the United States and includes brands such as Heineken or Netflix, Among other things.
After the completion of the process, the company You will remain in Scotland and expand the Havas Media Group northward, With offices already in London, Manchester and Leeds.
Additive+ offers a range of data solutions to help Optimize and create messages on all channelsMedia platforms and formats. Therefore, this agreement will allow Havas to offer its customers a Suggest more personalized content and ads.
Yannick Polori, President and CEO of Havas Groupstated that the acquisition of Additive+ would enhance the company’s ability to “smooth distribution and improve unlimited volumes of Creative, dynamic and relevant messages to addressable audiences widely on any channel and any digital device.”
Results ‘more meaningful to customers’
for this part, Richard Gill, Founder and Managing Partner of Additive +He said, “We had a global view of the business from its inception, and with the scale offered by a major network, Havas Media Group UK opens a great opportunity for us to build our offerings in the UK and abroad.”
“We are especially excited about A truly global perspective Paddy and his team and their joint proposal. The Havas Village model allows media and creators to work side by side to create a profile More beneficial results for customers, Which is perfectly in line with our own approach.”
This operation is another operation that Havas Media Group recently carried out. Earlier this summer, the group Opened a B2B Consulting Unit in London known as Havas Business. This area is operated by David Goodall Powered by the group’s global network, it will be integrated into its offer in 150 markets.
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