There are currently few Latinos holding executive positions in major sports leagues. USA. Just a few months ago, arizona coyotes The follower National Hockey League They sold their privilege to Utah, Losing the company’s only active Latino CEO NHL, Xavier Gutierrez.
This situation pushed Gutierrez himself to be creative. LiS: Latinos in Sports, A platform focused on bringing together Latinos and non-Latinas in professional sports, media and marketing to showcase Latino talent in leadership positions.
“If you look at the commissioners and their offices, they rely on Latino consumers to be the spectators, the ticket buyers, the T-shirt buyers,” he said. “I think it’s imperative to have Latino talent in those positions.” Gutierrez said.
Latinos in Sports
Gutierrez, With his partner Pedro GuerreroCEO of Average warrior, They submitted the project in July.“Our goal is just to say, ‘Listen, it’s not because you’re a bad person. It’s not that way at all. It’s because they probably didn’t know the groups were there.’”The former Arizona Coyotes CEO said.
Also included in the project are: Vianney Lupus, Responsible for audience and engagement Average warrior, and Mike Valdes FoleyOperations Manager Chemistry culture.
Executives plan to use the platform as a business focused on investing in startups founded by Hispanics, and researching trends in the Hispanic community in USA, And connect sports leaders, both Latino and non-Latino. In this way, strategic relationships with the community will be strengthened.
“You are dealing with people you know. It will be a place for commerce, for talent acquisition, for conversations, for data and information.” He added Gutierrez.
“Lifelong travel trailblazer. Food nerd. Award-winning music enthusiast. Twitter guru.”