Google Wanted to Block Its AI in Safari and You Won’t Be Surprised Why

Google wanted to encourage users to use their own apps to perform searches.

Currently, there are many types of artificial intelligence that should be paid attention to. One of them is Google GeminiWhich, although everything indicates that Apple will announce in the fall its integration into its devices as part of Apple Intelligence, to join ChatGPT, Big G Considers Banning Its AI in Safari.

despite of Apple and Google They’re close enemies, and they’ve recently teamed up to make transferring photos from Google Photos to iCloud much easier. Search engine is the default on Apple devices.This costs Google a lot of money and represents a large portion of the company’s profits. But this agreement was in the crosshairs of the Justice Department.

A decision that the Ministry of Justice may not like

Although Google is the default search engine in Safari, the Mountain View-based company is concerned. The huge number of searches performed through Safarisomething it has wanted to alleviate for years by encouraging users to use their own apps, such as Google or ChromeThis has had some success, with searches through its apps rising. 25% to 30% in the last five years.

That’s why Google wanted to keep trying to increase the percentage of searches that are done through its apps, Limit more advanced AI features to your appsIn this way, users can find their own apps more attractive than Safari.

But this is the decision that US Department of Justice It can be considered a Antitrust Practice Using its dominant position to benefit its own products. So, at the moment, no decision has been made on that. Block Google AI features in Safari.

On the other hand, we don’t know if Apple Intelligence will integrate new features into Safari. What we do know is that this fall ChatGPT will be integrated into the iPhone and it is very likely that Google Gemini integration will be announced as well.This announcement could mean that AI features will also be present in Safari, where another collaboration is in the works.

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