Over the years, one of Netflix's most annoying jobs, implementing commercials into shows, has come to the dismay of consumers, as it is precisely its absence that is different from television. However, it doesn't look like this basic payment plan will change, and they've even found a fairly well-known company to partner with so things flow better with this aspect of the content boycott.
As mentioned, Expedia Group It will be your new global advertising partner, with a plan to place ads during 2024 with effective results. Teamwork will also help this company continue to expand and make a name for itself, because even though its reputation is already high, it still needs more promotion. Since they are experts in this type of work, Netflix will not see the need to do much except hold advance conversations with those who want to advertise.
The beginning of cooperation will be neither more nor less than it was in Japanbut plans to go to more areas such as United States, Canada, Mexico, United Kingdom, France, Germany, Australia, and Brazil. Primarily to address the most important consumption markets for the streaming platform. This will ultimately ensure that everyone has implemented the ads and so the money will flow more effectively.
Head of advertising at Netflix, Amy Reinhard, It is stated that the integration will provide users with a way to consume advertising in an alternative way to what happens in video formats, although it is not mentioned how different its implementation will be, because in the video of the Japanese campaign you can observe a similar commercial for another context. However, it seems that the next plan has been agreed upon, so those interested in consuming content will only have to move from the basic service to the standard service.
via: expertise
Editor's note: It is very likely that the arrival of more ads will prompt people to upgrade to the platform's most expensive plans, and yes, it may be unfair that previously for 100 Mexican pesos you could access the entire catalog. However, producing shows is more demanding, so prices have to be settled.
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