A study by ACS Marketing Solutions, presented by the Federation of Italian Hotel and Tourism Associations (Federalberghi), indicates that although higher prices have led to lower expenses, the bill is expected to reach more than $11 billion. euros at Christmas, an increase of 14 percent compared to 2022.
There is a trend towards longer vacations, with 20.9 percent of tourists extending their stay in hotels thanks to remote work.
In anticipation of the New Year, about three billion euros will be collected, less than a quarter of what was collected at Christmas, and “economic caution is still present, as 52.1 percent of travelers reduced their expenses due to inflation,” she explained. the government. Analysis indicates.
Federalberge President Bernabo Boca commented on the results, highlighting that 49.5 percent of those who decided not to travel this season did so for economic reasons.
On the other hand, according to a report by the Ministry of Tourism of this European country, during this Christmas holiday, accommodation booking rates on online platforms in Italy are the highest among competing countries such as Spain, Greece and France.
The statement stated that this December, there was an increase in flight reservations by more than 10 percent, and more than a quarter of the total reservations during Christmas week came from travelers from the United States, France, Spain and Germany.
The Minister of that sector, Daniela Santanchi, commented in this regard that these data confirm that the positive trend recorded in this country this fall, which exceeded expectations, continues this winter, as Italy remains the champion of European tourism.
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