Uniting these stars for the first time, this powerful collaboration heralds the arrival of The Kid LAROI’s full-length album, THE FIRST TIME, which will be released in November.
“TOO MUCH” combines three styles, countries and cultures, with The Kid LAROI, South Korea’s Jung Kook and Central Cee representing the United Kingdom. The track’s bounce and bright keys highlight the chemistry of this trio. The momentum culminates in an instantly catchy chorus: “If we had the chance and the time, would you do it again?” Would you like to do it again? Was it too much?
The video, directed by Ramez Silian, shows the three on various covers of “TOO MUCH” magazine. Between highly stylized performance clips with elite choreography, the clip reflects love under the microscope of fame and celebrity obsession. Honed with a provocative edge and unflinching melody, it delivers the next season of THE KID LAROI with a bang. Before the single’s arrival, Billboard noted the union of “three of the biggest male artists from the new class of rising stars of the 2020s,” and UPROXX announced that “The Kid LAROI is going global.”
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