The LAD Awards honor designs with purpose and value. This year, Isabelle’s work with Antara Studio, a design studio founded at the end of 2020, has been distinguished by its innovative and creative design.
By strategyyengocios.net
Guatemalan designer Isabel Méndez managed to win Best Studio by Country at the Latin American Design Awards (LAD Awards) with Antara Studio and for her brand image and website design project for Codifica.
The prestigious LAD Awards celebrate designs with purpose and value.
“I feel very grateful for this award. This recognition puts us in front of the eyes of the whole world. For Antara Studio, it is a way to spread the capabilities we have and take the talent of our Guatemalan team to the international level. We have a lot to offer and we are a competitive option,” said Isabel Mendez, founder and creative director of Antara Studio. very important in the world of graphic and digital design.
-How do you choose the winners?-
Projects are evaluated by a group of international judges who are experts in each of the categories. For the digital category, the judges were from France, the United Kingdom and the United States. Coming from the world’s most famous companies like Pentagram, New York.
This year, Antara Studio participated in the competition by designing brand image and web design for Codifica, a company seeking minors to learn programming through interactive classes that encourage creativity, develop critical and computational thinking, and enhance problem-solving skills. . The creation process took 6 months, and the basic elements were used as the main design element for their branding. For Codifica, these tools represent the tools used to learn, and thus creatively create a better world.
-Design as a tool for country development-
In countries like Guatemala, where design talent is widespread but often underestimated internationally, companies like Antara Studio become ambassadors for this potential, proving to the world that Guatemalan design is not only competitive, but innovative and pioneering.
Looking to the future, Antara Studio has set ambitious goals, aspiring to strengthen Guatemala as a center for innovative, high-quality design on the global stage.
Reflecting on her career, Isabel Mendez said: “I want to be an example for young designers in Guatemala. We show them not only that there is a lot of talent in our country, but also that by working as a team amazing things are achieved. Three years ago, it was It’s hard for me to think that I’ll ever get to where I am today, but relying on the team of Guatemalan designers that I’ve been building little by little has allowed me to grow more than I could have ever imagined.
“Creator. Devoted pop culture specialist. Certified web fanatic. Unapologetic coffee lover.”