The streaming platform Netflix, which announced its financial results for the second quarter, on Wednesday, July 19, after closing the markets in the United States, They stopped offering the cheapest ad-free plan in the country and in the United Kingdom.
The change means that both new and returning customers can no longer sign up for the basic, ad-free $9.99 per month service. However, the company stated that subscribers who have this plan can keep it.
This shift will take consumers in one of two directions: Cost-conscious shoppers are more likely to choose Cheapest plan with advertisingWhile people who want to watch content without ads will have to opt for a more expensive plan.
Right now, the cheapest ad-free plan is $15.49 a month (£10.99) in the US, according to information in a post on the company’s website. The ad-supported Standard plan is priced per month at $6.99 (£4.99) and the Premium plan, which allows more users and offers extremely high resolutions, is $19.99 (£15.99).
Netflix is aiming for a two-pronged strategy for Accelerate revenue growthIt will offer new customers a category that includes ads, has strict anti-password sharing measures, and encourages subscribers to buy additional membership For friends or family who use their accounts.
Will Netflix disappear its primary plan in Mexico?
Canada was the first country where Netflix dropped its basic ad-free plan; However, the streaming platform keeps this method active in Mexico, as indicated on its support page.
In addition, it is the cheapest option for viewing content without ads.
How much do Netflix plans cost in Mexico?
- Standard with ads: 99 pesos per month.
- necessary: 139 pesos per month.
- Standard: 219 pesos per month. It is possible to add additional members for 69 pesos per month per member.
- Premium: 299 pesos per month. Users can add additional members for 69 pesos per month each.
-With information from Bloomberg.
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