Spotify held a big event in Los Angeles with Ed Sheeran, Jennifer Lopez, Karol G, and other artists. But rather than focusing on popular artists, Daniel Ek, the company’s founder and CEO, said Spotify was a place where all creators could establish their careers, thrive and grow. And what is the creator network that all other networks are copying? Well, TikTok, of course.
Spotify has introduced a new interface that’s more interactive and visual, with a vertical feed in the search section that you can scroll through TikTok-style while playing audio and video clips. These clips are called “Previews” and include playlists, albums, and podcast episodes customized for each user. Two other novelties of the redesign are:
- “Smart Dribble”. A way to include new music to complement an existing playlist
- Autoplay the podcast. As with music, Spotify will now offer to autoplay the podcast when the episode ends
- “discovery mode. A tool through which artists and their bands can prioritize songs
- “an offer”. It consists of a mobile card in the new home feed which will introduce the artist’s music to potential listeners.
“Spotify recommendations drive almost half of the plays,” said Gustav Soderström.And Vice President of Product Spotify. “for this reason New content discoveries on Spotify, unlike many other platforms, offer creators more than just a fleeting moment of fame.“.
The new Spotify app will allow you to host video podcasts beyond Anchor (which, by the way, is now called Spotify for Podcasters). The interface isAnd As of today over 500 million monthly active users of Spotify.
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