Sportmadness takes a leap. The Spanish school and event sports franchise continues its expansion and expects to reach one hundred franchises in 2023 in addition to its total turnover Eight million eurosdouble that in 2022.
The company closed out 2022 with 45 operating franchises in 12 countries, and in fact, for the first time since its launch, in 2012, some have reached more than half a million euros in revenue, according to its founder, Alejandro García, to Palco23. .
For its part, the factory closed with a turnover of more than 410,000 euros and is expected to reach 600,000 euros in 2023, although it has not been able to avoid the red figures, since it’s a break even You will not arrive for three years. In addition, it was closed with a total of 400 employees.
“We have the infrastructure, cash register and staff to make it happen and we will continue our international expansion,” the manager told Palco23. So, after being in Bolivia, Brazil, Chile, Ecuador, Spain, Guatemala, Italy, Luxembourg, Mexico, Panama and Portugal, The company will open in France, Germany and the United Kingdom, as well as its areas of influence, as well as some other secondary European markets. In Mexico, it already has six delegations: Michoacan, Jalisco, Puebla, Monterrey, Queretaro and Mexico City.
Sportmadness finished the year with a total of 400 employees
Founded by García in 2012, the Madrid-based company began development with franchises in 2017 to accelerate its expansion in Spain and Latin America. Sportmadness has public administration, companies and educational centers as clients by organizing extracurricular activities, tournaments and sports camps. The initial investment for opening a Sportmadness branch is between €10,000 and €15,000. In addition, the company internally promoted Miguel Alonso as Director of Operations after two years at the company.
Looking ahead to 2023, the company has identified the sectors in which it will operate. On the other hand, the company’s franchises will focus on developing events and schools, ranging from casual sports to urban sports or outdoor sports such as mountain biking or trail running, with an emphasis on skiing and classic sports such as soccer or basketball. On the other hand, the active tourist line will continue to form part of its axes for this year.
Sportmadness will continue to promote urban sports, in the fresh air and skiing
“We have classic team sports, but also urban or mixed sports such as mixed martial arts, skiing or crossfit: we operate in more than 200 different municipalities, reaching places where there is a solid customer and user base,” he says.
However, with regard to the management of the sport, it will retain control over the eight facilities it manages, but stresses that, for the time being, it is “not profitable or deficient and even more so with the current costs”, so “we will analyze the opportunities that will continue to come, but we We’ll be opportunistic because we don’t want franchisees to take risks.”
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