by agrosite. 07/21/2022 | 14:07
Agricultural commodities are and will continue to be a very important driver of the Argentine economy. In this context, the challenge for companies in the sector is not only to increase the volume of their operations, but also, and fundamentally, to add value at different levels: in production processes, in the generation of manufactured products, in services. They lend to their customers, etc.
This is how Paramrica, the flagship company of Grupo Ruiz, experiences it. Founded in 1994 within the framework of family business values and culture, Tucumán is currently one of the major players in the export of grain. In fact, one of the world leaders in the marketing of black beans.
Almost from the beginning of our activities, we have been warning that Paramerica’s international performance depends on our ability to strengthen, and even control, the commercial value chain, since it is not just about grain production. There are many key aspects that go through commercial management, production logistics, etc. Carlos Ruiz, one of the company’s directors confirms who then adds: This is how we decided to approach the business in an integrated way. It was not easy, it took us years of work and we made it thanks to the family business culture that is able to take on any challenge and move forward with it. The fact is that today we have our own infrastructure that puts us in a very competitive position: 20,000 hectares of land, a processing plant with four production lines and the ability to process 400 tons per day, a fleet of trucks to transport production from in the plant, certifications that allow us to enter the most demanding markets in world, etc. Most importantly, the ability to fully solve export logistics in our facilities and with our staff, given that we have a customs office and SENASA, as well as an INTI certified scale. In this way, all containers leaving the plant in Paramerica be Directly to the port without intermediaries. I am convinced that in this way we have built a real difference that our customers on five continents will appreciate. Today, Paramrica products reach the whole world.
New business units. the same vision
Paramerica’s last six years were marked by business diversification, an initiative that was successful thanks to a firm decision to build on its main competitive advantage: comprehensive process management. We apply other activities, always related to agricultural production, work culture and business vision that we have been able to formulate in Paramerica, as Carlos Ruiz emphasizes.
- citrus fruits. In 2016, Paramrica entered into the business of lemon production and export. With more than 1,000 hectares planted on its own farms located in Tocumen and Salta, the focus of the activity is on fresh fruit. Lemon bears the brand names NoniLemon, Yatasto, and Ynima.
- Sugar. In 2018, Paramrica acquired Ingenio San Isidro, an emblematic Argentine and South American sugar manufacturer, located in Campo Santo, Salta Province. Produces organic and conventional sugar, honey, molasses, anhydrous alcohol and alcohol. 75% of production is destined for export.
- seeds. Through a strategic alliance with the prestigious Obispo Colombres Agroindustrial pilot plant, the company launched in 2019 Paramrica Semillas, which aims exclusively to produce new varieties of chickpeas and beans while ensuring adaptability to the climatic conditions of the region, including a trial network to test its resistance to drought and disease and pests. Paramrica Semillas currently has four noble products: TUC 150 (Navy White Beans); TUC 190 (LRK Red Bean); TUC 250 (carioca beans); TUC 560 (black beans); TUC 450 (Desi chickpea type); TUC 403-464 and 475 (Kabuli type chickpeas).
Strategic alliances as a growth factor
There is no doubt that business diversification, quality standards achieved and comprehensive management of export logistics have become three major success factors for Para-America. This puts the company in certain prospects of executing high-volume export operations in any of the existing business units. Thus, at least within the NOA region, Paramrica has gained an increasing role. Carlos Ruiz explains it this way: With great humility and as a result of many years of work, we feel that we are in a position to revitalize the regional production system. For several years, we have been creating collaborative and collaborative links with small producers who, for various reasons, do not have access to an international scale and who see us as a strategic ally. As an initial measure, we have set a very clear quality policy that allows us to guarantee the same product that we achieve in our fields and from there a virtuous circle is produced where we are all satisfied: the related product, Paramrica and it is clear that our customers are from all over the world. We have also begun to replicate this scheme with some producers from other regions.
Projects that intend to leave an imprint
Every company has a vision about the future. The concept of Paramrica seems to be related not only to consolidating its position and gaining markets (which is expected and even obvious) but also to other more important aspects, such as strengthening alliances with producers from different regions, commitment to generating real employment opportunities, and facilitating the development of the communities in which the various productive units of the company are located. , and so on. Commercially, we have noticed a significant growth in the demand for organic products and we are fully prepared to respond and grow in this type of production. But the most important thing happens on the other hand: Carlos Ruiz emphasizes that we have a great responsibility as a productive player within a system that guarantees us but also needs us. Then he continues by saying: Paramerica’s future has to do with quality, continuous improvement, and responsible and sustainable production. With being at the forefront of all trends and technological advancements that the sector generates, then solving its adaptability to our region. In fact, there is an activity that we have been doing for years and have only been interrupted by the pandemic, which is having an annual schedule to participate in fairs and exhibitions in this sector around the world.
With infectious enthusiasm and closing this note, Carlos Ruiz tells us: If there is one particular project that makes us proud and will appear soon, it is the opening of a railroad bypass for the Belgrano Cargas train to our facilities. Specifically, the train will enter our plant, in such a way that we can carry out direct dispatches from here to the ports of Rosario and Retiro, in a more flexible way and lower costs for our customers.
contact information
Mail: [email protected]
Parameric And then numbers
wheat
production capacity:
– 4 continuous processing lines.
– 400 tons per day.
Owning a logistics fleet.
deposit:
– 10000 m2 for general use.
– 6,600 square meters of warehouses for finished products destined for export.
Export destinations:
– Brazil.
– Venezuela.
Costa Rica.
– Mexico.
Guatemala.
– Chili pepper.
– United States of America.
– Italia.
– Portugal.
– United kingdom.
– Pakistan.
– North Africa.
Recent quantities exported:
2021: 30,000 tons.
– 2020: 45 thousand tons.
– 2019: 25 thousand tons.
– 2018: 43 thousand tons.
– 2017: 30 thousand tons.
Lemon
production capacity:
– 648 hectares under production.
– 3 active brands: Noni Lemon, Yatasto and Winema.
Export destinations:
– Russia.
– Spain.
– Canada
– Holland.
– Italia.
– England.
– Greece.
– Lithuania.
– United States of America.
Recent quantities exported:
2021: 2,400 tons.
– 2020: 3200 tons.
– 2019: 1800 tons.
– 2018: 1662 tons.
– 2017: 4400 tons.
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