Amazon has filed a lawsuit against Managers of more than 10 thousand Facebook groupswho accuses him of coordinating and promoting the posting of false reviews in exchange for free money or products.
The company announced that these groups will operate from its corresponding regional location, in each of the United States, United Kingdom, Germany, France, Italy, Spain and Japan, it also advanced in a statement.
Dharmesh Mehta, Amazon Partner Services VP of Sales, told the company’s teams that Work to stop these fraudulent comments They “stop millions of suspicious reviews before customers see them.”
The director is also confident that this legal action directed at the administrators of 10,000 Facebook groups will find “perpetrators operating in the social networks” and are responsible for these misdeeds.
On the other hand, the company announced that it will use the information it discovers in this legal action Identify criminals and delete fraudulent reviews Commissioned by scammers from social networking groups owned by Meta.
In addition, he noted that one of the groups promoting these false reviews which are part of the lawsuit is Amazon product reviewwhich had more than 43,000 members until Meta removed it in early 2022.
According to the company’s investigations, those responsible for this group attempted to conceal their fraudulent activity and evade Facebook’s detection systems by “hiding letters of problematic phrases.”
finally, Amazon has indicated that it employs 1,200 people to protect its stores from fraud and abuseincluding fake reviews. In addition, another of his teams is focusing its efforts on investigating erroneous review schemes on social networks such as Facebook, Instagram, TikTok and Twitter.
As a result of those investigations, I was able to discover more than 10 thousand groups promoting fake reviews on Meta platforms. Of these, Meta has removed more than half of the groups for policy violations and continues to investigate the others.
With that, the e-commerce company recalled that it had “been a leader in product reviews,” since its introduction in 1995 to help customers make more informed purchasing decisions.
To keep these opinions valid, it assigns part of its human team the tasks of recognizing and blocking false reviews, a function that led to the proactive detection of more than 200 million alleged false reviews in 2020.
He also noted that the lawsuit is the latest move by Amazon aimed at stopping scammers trying to post false reviews on stores that incorporate it, and that they closed several review brokers last year targeting customers in the US, UK, Germany, Italy, France and Spain.
Finally, he added that “permanently eliminating false reviews in the retail, travel and other sectors will require greater public-private partnership, including collaboration between affected businesses, social media and law enforcement,” and added that it was open to cooperation with these entities from in order to achieve this goal.
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